Central Library OPAC University of Rajshahi

Consumer behavior : (Record no. 53515)

MARC details
000 -LEADER
fixed length control field 00933nam a2200289 a 4500
001 - CONTROL NUMBER
control field 53515
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209075956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161016s1993 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070387672
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)53636
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Edition number 23
Author mark and year LOC 1993
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Loudon, David L.
9 (RLIN) 125993
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title concepts and applications /
Statement of responsibility, etc. David L. Loudon, Albert J. Della Bitta.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Pagination xxiii, 788 p. :
Illustrations ill. ;
Size 27 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 159964
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies.
9 (RLIN) 159965
700 2# - ADDED ENTRY--PERSONAL NAME
Personal name Della Bitta, Albert J.
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill series in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   05/09/1996 Tulip Enterprise 16.50   658.834 LOC 1993 16/10/2016 C-2 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 05/09/1996 Tulip Enterprise 16.50   658.834 LOC 1993 16/01/2017 C-1 Books