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Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. by
Edition: 4th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill. : R.D. Irwin, c1984
Availability: Items available for loan: Central Library, University of Rajshahi (10)Call number: 658.8 REA 1984, ... Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 658.8 REA 1984.
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Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. by
Edition: Rev. ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill. : R.D. Irwin, c1982
Availability: Items available for loan: Central Library, University of Rajshahi (11)Call number: 658.8 MCE 1982, ... Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 658.8 MCE 1982.
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Strategic physical distribution management / Douglas M. Lambert, James R. Stock. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill.: R.D. Irwin, 1982
Availability: Items available for loan: Central Library, University of Rajshahi (11)Call number: 658.5 LAS 1982, ... Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 658.5 LAS 1982 .
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Contemporary advertising / Courtland L. Bovée, William F. Arens. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill. : Irwin, 1986
Availability: Items available for loan: Central Library, University of Rajshahi (2)Call number: 659.1 BOC 1986, ... Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 659.1 BOC 1986.
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Multivariate data analysis : an introduction / Barbara Bund Jackson. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill. : R.D. Irwin, 1983
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 519.535 JAM 1983.
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Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 658.8 CRM 19687.
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Fundamentals of selling / Charles Futrell. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 658.8'5 FUF 1990.
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