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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextLanguage: English Publication details: India : Prentice Hall, c1996 [printing 2001]Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 0133057151
- 659.1 23 BAA 2001
Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Central Library, University of Rajshahi | Non-fiction | 659.1 BAA 2001 (Browse shelf(Opens below)) | C-2 | Available | INR | B24050 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1 BAA 2001 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B24049 |
Includes index.
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