Central Library OPAC University of Rajshahi
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Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.

By: Contributor(s): Material type: TextLanguage: English Series: Theories in marketing seriesPublication details: New York : Wiley, c1979.Description: xiv, 567 p. : ill. ; 24 cmISBN:
  • 0471094285
Subject(s): DDC classification:
  • 658.8342 ZAC 1979
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Central Library, University of Rajshahi 658.8342 ZAC 1979 (Browse shelf(Opens below)) C-2 Available USD A89414
Books Central Library, University of Rajshahi Reading Room Non-fiction 658.8342 ZAC 1979 (Browse shelf(Opens below)) C-1 Not For Loan Sheeling A89413
Books Central Library, University of Rajshahi Non-fiction 658.8342 ZAC 1979 (Browse shelf(Opens below)) C-3 Available USD A89415

Includes bibliographical references and index.

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