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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.
Material type:
TextLanguage: English Publication details: London ; Sterling, VA : Kogan Page, c2006.Edition: 3rd edDescription: xvi, 320 p. ; 24 cmISBN: - 074944651x
- Corporate reputation, the brand and the bottom line
- 659.2 HAC 2006 22
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Central Library, University of Rajshahi | Non-fiction | 659.2 HAC 2006 (Browse shelf(Opens below)) | C-2 | Available | INR | B24098 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.2 HAC 2006 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B24097 |
"The Chartered Institute of Marketing."
Includes index.
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