Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextLanguage: English Publication details: New York : Wiley, c1998.Edition: 6th edDescription: xvi, 776 p. : ill. (some col.) ; 27 cmISBN: - 0471170690 (cloth : alk. paper)
- 658.83 21 AAM
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.83 AAM 1998 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | A143507 |
Includes bibliographical references and index.
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