Measuring advertising effectiveness / [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill , [1963]Description: 399 p. : ill ; 24 cmSubject(s): DDC classification: - 659.1 23 LUM 1963
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Central Library, University of Rajshahi | Non-fiction | 659.1 LUM 1963 (Browse shelf(Opens below)) | C-2 | Available | Sheeling | A24534 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1 LUM 1963 (Browse shelf(Opens below)) | C-1 | Not For Loan | Sheeling | A7737 |
Includes bibliography.
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