Central Library OPAC University of Rajshahi
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Essentials of international marketing / Donald L. Brady.

By: Material type: TextLanguage: English Publication details: Armonk, N.Y. ; Delhi : Jaico ; M.E. Sharpe, 2011.Description: xix, 394 p. : ill. ; 24 cmISBN:
  • 9788184952308
  • 9780765624758 (pbk. : alk. paper)
  • 0765624753 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.84 22 BRE 2011
Contents:
The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy.
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Central Library, University of Rajshahi Non-fiction 658.84 BRE 2011 (Browse shelf(Opens below)) C-1 Not For Loan BDT B57421

Includes bibliographical references and indexes.

The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy.

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