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Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextLanguage: English Publication details: Boston, Mass. ; New Delhi : Tata McGraw-Hill, c2006 [Reprinted 2013]Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN: - 0070682607
- 0072966343 (alk. paper)
- 658.802 22 CRS 2010
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Central Library, University of Rajshahi | Non-fiction | 658.802 CRS 2010 (Browse shelf(Opens below)) | C-3 | Available | BDT | B58001 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.802 CRS 2010 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B57999 | |||||||||||
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Central Library, University of Rajshahi | Non-fiction | 658.802 CRS 2010 (Browse shelf(Opens below)) | C-2 | Available | BDT | B58000 |
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| 658.802 ABS 1979 Strategic Market Planning : Problems and Analytical Approaches / | 658.802 BAC 2017 Customer relationship management : the foundation of contemporary marketing strategy / | 658.802 CHK 2004 Knowledge-based marketing : the 21st century competitive edge / | 658.802 CRS 2010 Strategic marketing / | 658.802 MAR 1998 Marketing Management Handbook / | 658.802 ROM 1983 Marketing human service innovations / | 658.802 SMM 2005 Marketing communications : an integrated approach / |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
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