Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Material type:
TextLanguage: English Series: Cengage series in mass communication and journalismPublication details: Stamford : Cengage Learning India Private Limited, c2015 [Reprited 2017]Edition: Seventh editionDescription: xxi, 408 pages ; 24 cmISBN: - 9788131529126
- 9781285052076 (pbk.)
- 1285052072 (pbk.)
- 302.2301 23 BAM 2016
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Central Library, University of Rajshahi Reading Room | Non-fiction | 302.2301 BAM 2016 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B57932 |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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