What's in a brand? : building brand equity through advertising /
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c1998Edition: 2nd rep. edDescription: xxiii, 335 : ill. ; 24 cmSubject(s): DDC classification: - 658.8343 23 JOW 1998
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8343 JOW 1998 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B20736 |
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| 658.8342 WIC 1986 Consumer behavior / | 658.8342 ZAC 1979 Consumer behavior : basic findings and management implications / | 658.83420954 STU 1960 Studies on consumer behaviour / | 658.8343 JOW 1998 What's in a brand? : building brand equity through advertising / | 658.8348 BAM 1982 The moving target : what every marketer should know about women / | 658.839549 HAM 1968 Marketing conditions in Pakistan / | 658.83973 GRA 1968 A Graphic guide to consumer markets / |
Includes index.
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