Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell.
Material type:
TextLanguage: English Publication details: Boston : Houghton Mifflin, c1977.Description: xix, 594 p. : ill. ; 26 cmISBN: - 039524529X
- 658.8 23 PRM 1977
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8 PRM 1977 (Browse shelf(Opens below)) | C-1 | Not For Loan | A73122 |
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| 658.8 PHM 1958 Marketing : principles and methods / | 658.8 PHM 1961 Marketing management : principles and methods / | 658.8 PHM 1968 Marketing management / | 658.8 PRM 1977 Marketing : basic concepts and decisions / | 658.8 PRM 1977 Marketing : basic concepts and decisions / | 658.8 PRO 1983 Productivity and efficiency in distribution systems / | 658.8 PRU 1977 Understanding marketing : Study guide for Marketing: basic concepts and decisions / |
Includes bibliographical references and index.
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