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Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.
Material type:
TextLanguage: English Series: Theories in marketing seriesPublication details: New York : Wiley, c1979.Description: xiv, 567 p. : ill. ; 24 cmISBN: - 0471094285
- 658.8342 ZAC 1979
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Central Library, University of Rajshahi | 658.8342 ZAC 1979 (Browse shelf(Opens below)) | C-2 | Available | USD | A89414 | ||||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8342 ZAC 1979 (Browse shelf(Opens below)) | C-1 | Not For Loan | Sheeling | A89413 | |||||||||||
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Books
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Central Library, University of Rajshahi | Non-fiction | 658.8342 ZAC 1979 (Browse shelf(Opens below)) | C-3 | Available | USD | A89415 |
Browsing Central Library, University of Rajshahi shelves,Shelving location: Reading Room,Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 658.8342 TAE 1984 An empirical investigation in the theory of consumer behavior / | 658.8342 WAC 1976 Consumer behavior: theory and practice | 658.8342 WIC 1986 Consumer behavior / | 658.8342 ZAC 1979 Consumer behavior : basic findings and management implications / | 658.83420954 STU 1960 Studies on consumer behaviour / | 658.8343 JOW 1998 What's in a brand? : building brand equity through advertising / | 658.8348 BAM 1982 The moving target : what every marketer should know about women / |
Includes bibliographical references and index.
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