How to increase advertising effectiveness / (Record no. 76692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845cam a22002891 4500 |
| 001 - CONTROL NUMBER | |
| control field | 76692 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209082856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200102s1958 nyu 000 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)76916 |
| System control number | (OCoLC)993138 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | OTU |
| Modifying agency | OCoLC |
| -- | Uk |
| -- | DLC |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Author mark and year | CRH 1958 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crisp, Richard D. |
| 9 (RLIN) | 237376 |
| 245 10 - TITLE STATEMENT | |
| Title | How to increase advertising effectiveness / |
| Statement of responsibility, etc. | Richard D.Crisp, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | [New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1958] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | 194 p. ; |
| Size | 29 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill consultant reports on current business problems ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 237377 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | oclcrpl |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 25/03/1963 | Zetlinger | 116.00 | 659.1 CRH 1958 | 02/01/2020 | C-1 | Books |