Central Library OPAC University of Rajshahi

Marketing challenges : (Record no. 61313)

MARC details
000 -LEADER
fixed length control field 00904nam a2200277 a 4500
001 - CONTROL NUMBER
control field 61313
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209080939.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171417s1993 nyua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0079115772
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)61437
040 ## - CATALOGING SOURCE
Original cataloging agency BD-RjUL
Transcribing agency BD-RjUL
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
Author mark and year LOM 1993
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
9 (RLIN) 182855
245 00 - TITLE STATEMENT
Title Marketing challenges :
Remainder of title cases & exercises /
Statement of responsibility, etc. Christopher H. Lovelock, Charles B. Weinberg.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Pagination xxxix, 628 p. :
Illustrations ill. ;
Size 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Case studies.
9 (RLIN) 182857
Topical term or geographic name as entry element Marketing
General subdivision Problems, exercises, etc.
9 (RLIN) 182858
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weinberg, Charles B.
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill series in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 09/05/1996 Tulip Enterprise 79.50   658.8 LOM 1993 17/01/2017 C-1 Books