Central Library OPAC University of Rajshahi

Marketing: theory and application / (Record no. 61222)

MARC details
000 -LEADER
fixed length control field 00809nam a2200265 a 4500
001 - CONTROL NUMBER
control field 61222
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209080933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170116s1970 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0155551108
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)61346
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
Author mark and year WEM 1970
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wentz, Walter B.
9 (RLIN) 182634
245 10 - TITLE STATEMENT
Title Marketing: theory and application /
Statement of responsibility, etc. [by] Walter B. Wentz [and] Gerald I. Eyrich.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Harcourt, Brace & World,
Date of publication, distribution, etc. c1970
300 ## - PHYSICAL DESCRIPTION
Pagination xii, 689 p. :
Illustrations ill. ;
Size 24 cm.
490 0# - SERIES STATEMENT
Series statement Harbrace series in business and economics
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 182579
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Eyrich, Gerald I.,
Relator term joint author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 12/04/1977 Helfers 7.90   658.8 WEM 1970 16/01/2017 C-1 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/04/1977   7.90   658.8 WEM 1970 29/10/2019 C-2 Books