Marketing planning and competitive strategy / (Record no. 59145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 59145 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209080710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161221s1976 njua b 001 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)59269 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | EQO |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author mark and year | KEM 1976 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Eugene J. |
| 9 (RLIN) | 175867 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning and competitive strategy / |
| Statement of responsibility, etc. | [by] Eugene J. Kelley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xi, 132 p. : |
| Illustrations | ill. ; |
| Size | 23 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Prentice-Hall foundations of marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 175868 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Prentice-Hall foundations of marketing series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 05/01/1983 | Knowledge view | 28.50 | 658.8 KEM 1976 | 21/12/2016 | C-1 | Books |