Advertising Intensity and Market Concentration Within Selected Product Categories (Record no. 27911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 27911 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209051221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140329s1979 un |||| |||| 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)27992 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-RjUL |
| Language of cataloging | eng |
| Transcribing agency | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author mark and year | LAA 1979 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster Kent Michael |
| 9 (RLIN) | 85599 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Intensity and Market Concentration Within Selected Product Categories |
| Statement of responsibility, etc. | Kent Michael Lancaster |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | America : |
| Name of publisher, distributor, etc. | College of Communication Arts and Science, |
| Date of publication, distribution, etc. | 1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | vii,171p. ; |
| Size | 21cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 85600 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Added to bundle | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 13/02/1985 | tulip | 40.50 | 658.8 LAA 1979 | 29/03/2014 | C-1 | Books |