Central Library OPAC University of Rajshahi

Services marketing : (Record no. 17937)

MARC details
000 -LEADER
fixed length control field 00921cam a22003014a 4500
001 - CONTROL NUMBER
control field 17937
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209000220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140219s2004 ii ab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131138650
International Standard Book Number 8129704536
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)17995
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Author mark and year LOS 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
9 (RLIN) 48328
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Pagination xviii, 652 p. :
Illustrations ill., map ;
Size 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Professions
General subdivision Marketing.
9 (RLIN) 55328
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
9 (RLIN) 50060
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Date checked out Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   17/10/2004 Book View 525.00 7 658.8 LOS 2004 09/11/2023 29/10/2023 C-3 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   17/10/2004 Book Review E.Pakistan 525.00   658.8 LOS 2004 25/02/2014   C-4 Books