Services marketing : (Record no. 17937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17937 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209000220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140219s2004 ii ab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131138650 |
| International Standard Book Number | 8129704536 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)17995 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Author mark and year | LOS 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 48328 |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | people, technology, strategy / |
| Statement of responsibility, etc. | Christopher Lovelock, Jochen Wirtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xviii, 652 p. : |
| Illustrations | ill., map ; |
| Size | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Professions |
| General subdivision | Marketing. |
| 9 (RLIN) | 55328 |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 50060 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Date checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 17/10/2004 | Book View | 525.00 | 7 | 658.8 LOS 2004 | 09/11/2023 | 29/10/2023 | C-3 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 17/10/2004 | Book Review E.Pakistan | 525.00 | 658.8 LOS 2004 | 25/02/2014 | C-4 | Books |