Motivation in advertising : (Record no. 16177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00781cam a22002531 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16177 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140211s1957 nyua 001 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)16232 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10115 |
| Author mark and year | MAM 1957 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martineau, Pierre, |
| Dates associated with a name | 1905-1964. |
| 9 (RLIN) | 50064 |
| 245 10 - TITLE STATEMENT | |
| Title | Motivation in advertising : |
| Remainder of title | motives that make people buy / |
| Statement of responsibility, etc. | Pierre, Martineau |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1957. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | 210 p. : |
| Illustrations | illus. ; |
| Size | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in advertising and selling |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 50065 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 31/08/1964 | Zeithlinger. | 50.60 | 659.10115 MAM 1957 | 11/02/2014 | C-4 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 08/12/2021 | zeitlinger | 50.00 | 659.10115 MAM 1957 | 02/11/2019 | C-2 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 08/12/2021 | zeitlinger | 50.00 | 659.10115 MAM 1957 | 02/11/2019 | C-3 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 06/03/1970 | zeitlinger | 50.00 | 659.10115 MAM 1957 | 02/11/2019 | C-4 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 31/08/1964 | zeitlinger | 50.00 | 659.10115 MAM 1957 | 02/11/2019 | C-5 | Books |