Marketing in an age of change : (Record no. 16102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861cam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16102 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140211s1981 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471081698 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)16157 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| Author mark and year | UDM 1981 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Udell, Jon G. |
| 9 (RLIN) | 49843 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing in an age of change : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Jon G. Udell, Gene R. Laczniak. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xix, 588 p. : |
| Illustrations | ill. ; |
| Size | 24 cm. & |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wiley series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 49844 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 49845 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laczniak, Eugene R., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 24/04/1984 | tappan | 34.05 | 658.8 UDM 1981 | 11/02/2014 | C-4 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 24/04/1984 | Toppan & Tulip | 34.05 | 658.8 UDM 1981 | 25/02/2014 | C-3 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 24/04/1984 | Topper &Sons | 34.05 | 658.8 UDM 1981 | 30/01/2017 | C-1 | Books | |||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 24/04/1984 | Toppan co. | 34.05 | 658.8 UDM 1981 | 11/11/2019 | C-2 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 24/04/1984 | Toppan co. | 34.05 | 658.8 UDM 1981 | 11/11/2019 | C-5 | Books |