Central Library OPAC University of Rajshahi

Readings in marketing strategies and programs / (Record no. 15988)

MARC details
000 -LEADER
fixed length control field 00877nam a2200289 a 4500
001 - CONTROL NUMBER
control field 15988
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140211s1982 nyua b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007048922X (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)16043
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
Author mark and year GUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
9 (RLIN) 49522
245 00 - TITLE STATEMENT
Title Readings in marketing strategies and programs /
Statement of responsibility, etc. Joseph P. Guiltinan, Gordon W. Paul.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1982.
300 ## - PHYSICAL DESCRIPTION
Pagination xii, 591 p. :
Illustrations ill. ;
Size 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 49520
Topical term or geographic name as entry element Marketing.
9 (RLIN) 49521
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   04/10/1988 I.D.A Credit 19.95   658.8 GUR 1982 11/02/2014 C-6 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/01/1986 Toppan Co. 21.50   658.8 GUR 1982 16/10/2019 C-2 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   28/04/1986 Toppan Co. 23.95   658.8 GUR 1982 16/10/2019 C-3 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   04/10/1988 I.D.A. Credit 19.95   658.8 GUR 1982 16/10/2019 C-4 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/09/1985 Tulip 698.25   658.8 GUR 1982 16/10/2019 C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   04/10/1988 I.D.A. Credit 19.95   658.8 GUR 1982 16/10/2019 C-7 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 28/04/1986 Toppan Co. 23.95   658.8 GUR 1982 16/10/2019 C-1 Books