Planning and creating better direct mail / (Record no. 15485)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00859cam a22002771 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15485 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140210s1961 nyu b 001 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)15539 |
| System control number | (OCoLC)421333 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | GACCLC |
| Modifying agency | OCoLC |
| -- | Uk |
| -- | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.133 |
| Author mark and year | YEP 1961 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yeck, John D. |
| 9 (RLIN) | 48095 |
| 245 10 - TITLE STATEMENT | |
| Title | Planning and creating better direct mail / |
| Statement of responsibility, etc. | by John D. Yeck and John T. Maguire. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1961. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | 387 p. ; |
| Size | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing & advertising |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography and Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Direct-mail. |
| 9 (RLIN) | 48096 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maguire, John T., |
| Relator term | joint author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 02/01/1965 | Zeithlinger. | 62.00 | 659.133 YEP 1961 | 10/02/2014 | C-1 | Books | |||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 02/01/1965 | Zeitlinger | 62.00 | 659.133 YEP 1961 | 10/02/2014 | C-2 | Books |