Central Library OPAC University of Rajshahi

Indian consumers : (Record no. 15431)

MARC details
000 -LEADER
fixed length control field 00804nam a2200253 a 4500
001 - CONTROL NUMBER
control field 15431
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140210r19791973ii ab b 000 0 eng
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83430954
Author mark and year MEI 1979
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mehta, Subhash C.
9 (RLIN) 47927
245 00 - TITLE STATEMENT
Title Indian consumers :
Remainder of title studies and cases for marketing decisions /
Statement of responsibility, etc. Subhash C. Mehta.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Bombay :
Name of publisher, distributor, etc. Tata McGraw-Hill Pub. Co.,
Date of publication, distribution, etc. 1973 [reprinted 1974-1979]
300 ## - PHYSICAL DESCRIPTION
Pagination xvi, 336 p. :
Illustrations ill. ;
Size 24 cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price Rs39.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers research
Geographic subdivision India.
9 (RLIN) 47928
Topical term or geographic name as entry element Marketing
Geographic subdivision India
General subdivision Management.
9 (RLIN) 47929
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   09/12/1986 Toppan 6.25   658.83430954 MEI 1978 10/02/2014 C-2 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   09/12/1986 Toppan 6.25   658.83430954 MEI 1979 26/10/2016 C-3 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   09/12/1986 Toppan 6.25   658.83430954 MEI 1979 26/10/2016 C-4 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   09/12/1986 Toppan 6.25   658.83430954 MEI 1979 26/10/2016 C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   16/08/1984 A.B.C. 39.00   658.83430954 MEI 1979 03/11/2016 C-6 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   09/12/1986 TULIP 6.25   658.83430954 MEI 1979 03/11/2016 C-7 Books