Buy now : (Record no. 13463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02525cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13463 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140201s2011 nju 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470888018 (hardback) |
| International Standard Book Number | 9781118007877 (hardback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn662400216 |
| -- | (BD-RjUL)13514 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 22 |
| Author mark and year | CEB 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cesari, Rick, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 41990 |
| 245 10 - TITLE STATEMENT | |
| Title | Buy now : |
| Remainder of title | creative marketing that gets customers to respond to you and your product / |
| Statement of responsibility, etc. | Rick Cesari, Ron Lynch ; with Tom Kelly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xiv, 224 p. ; |
| Size | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| 9 (RLIN) | 41991 |
| Topical term or geographic name as entry element | Customer relations. |
| 9 (RLIN) | 41983 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lynch, Ron, |
| Dates associated with a name | 1966- |
| Personal name | Kelly, Tom, |
| Dates associated with a name | 1950 October 8- |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cover image |
| Uniform Resource Identifier | <a href="http://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 29/09/2013 | Asia foundation | 24.95 | 658.872 CEB 2011 | 01/02/2014 | C-2 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 29/09/2013 | Asia foundation | 24.95 | 658.872 CEB 2011 | 01/02/2014 | C-1 | Books |