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Influence of brand personality on consumer loyalty of footwear industry in Bangladesh /

Sabuj, Md. Mehedul Islam

Influence of brand personality on consumer loyalty of footwear industry in Bangladesh / Md. Mehedul Islam Sabuj ; - Rajshahi : Institute of Bangladesh Studies, University of Rajshahi, 2024 - xvii, 160 leaves : ill, ; 29.cm.

Thesis (Ph.D.) -- Institute of Bangladesh Studies, University of Rajshahi, 2024

References : Leaves 128 - 131

Subjects--Topical Terms:
Footwear--Consumer loyalty

Dewey Class. No.: 391.413 / SAI 2024

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