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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Seventh edition - xxii, 680 pages : illustrations ; 28 cm. - Always learning .

Includes bibliographical references and index.

ISBN: 9789332586260 9780134151922

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing

Dewey Class. No.: 647.940688 / COM 2020

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