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The Uses and Effectiveness of Vertical Cooperative Advertising /

Young, Robert Freeman

The Uses and Effectiveness of Vertical Cooperative Advertising / by Robert Freeman Young - Michigan: University Microfilms International, 1980 [Printed 1984] - Various leaves : Ill. ; 20 cm.

"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Business Administration, Harvard University, 1980

Subjects--Topical Terms:
Advertising. Cooperative advertising.
Cooperative advertising.

Dewey Class. No.: 659.1 / YOU 1984

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