Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - third edition International Edition - Tokey : McGraw-Hill, c1971 - xvii, 729 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
Marketing.
Marketing
658.8 / STF 1971
Fundamentals of marketing / William J. Stanton. - third edition International Edition - Tokey : McGraw-Hill, c1971 - xvii, 729 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
Marketing.
Marketing
658.8 / STF 1971