Advertising /
Wright, John Sherman 1920-
Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. - 3rd ed. - New York : McGraw-Hill, 1971 - xv, 816 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes index.
0070720697
Advertising.
659.1 / WRA 1971
Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. - 3rd ed. - New York : McGraw-Hill, 1971 - xv, 816 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes index.
0070720697
Advertising.
659.1 / WRA 1971