Marketing management : principles and methods /
Phillips, Charles F.
Marketing management : principles and methods / by Charles F, Phillips and Delbert J. Duncan - Revised Edition - Homewood, Ill., R.D. Irwin, 1955 - xii, 728 p. : illus. ; 24 cm.
First ed. published in 1951 under title: Sales management: policies and procedures.
Includes bibliographies.
Marketing--Management.
Sales management.
Marketing.
658.8 / PHM 1955
Marketing management : principles and methods / by Charles F, Phillips and Delbert J. Duncan - Revised Edition - Homewood, Ill., R.D. Irwin, 1955 - xii, 728 p. : illus. ; 24 cm.
First ed. published in 1951 under title: Sales management: policies and procedures.
Includes bibliographies.
Marketing--Management.
Sales management.
Marketing.
658.8 / PHM 1955