Marketing management : principles and methods /
Phelps, Dudley Maynard.
Marketing management : principles and methods / by Charles F, Phillips and Delbert J. Duncan - Fourth Edition - Homewood, Ill., R.D. Irwin, 1960 [1961] - xviii, 925 p. : illus. ; 24 cm.
First ed. published in 1951 under title: Sales management: policies and procedures.
Includes bibliographies.
Marketing--Management.
Sales management.
Marketing.
658.8 / PHM 1961
Marketing management : principles and methods / by Charles F, Phillips and Delbert J. Duncan - Fourth Edition - Homewood, Ill., R.D. Irwin, 1960 [1961] - xviii, 925 p. : illus. ; 24 cm.
First ed. published in 1951 under title: Sales management: policies and procedures.
Includes bibliographies.
Marketing--Management.
Sales management.
Marketing.
658.8 / PHM 1961