Marketing research : text and cases /
Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. - 4th ed. - Homewood, Ill. : R.D. Irwin, c1977. - xii, 692 p. : ill. ; 24 cm.
Includes index.
0256018383
Marketing research.
Marketing research--Case studies.
658.83 / BOM 1977
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. - 4th ed. - Homewood, Ill. : R.D. Irwin, c1977. - xii, 692 p. : ill. ; 24 cm.
Includes index.
0256018383
Marketing research.
Marketing research--Case studies.
658.83 / BOM 1977