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Promotion: persuasive communication in marketing /

Tillman, Rollie.

Promotion: persuasive communication in marketing / by Rollie Tillman and C. A. Kirkpatrick. - Homewood, Ill. : R. D. Irwin, 1968 - xii, 477 p. : ill. ; 24 cm.

Includes bibliographical references and Index

Subjects--Topical Terms:
Sales promotion.
Persuasion (Rhetoric)

Dewey Class. No.: 658.82 / TIP 1968

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