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Marketing today : A basic approach /

Schwartz, David J.

Marketing today : A basic approach / David J. Schwartz - NewYork : Harcourt Brace Jovanovich, 1973 - xix, 716 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0155550810

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / SCM 1973

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