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Readings in marketing /

McNair, Malcolm P. 1894-1985

Readings in marketing / [by] Malcolm P. McNair [and] Harry L. Hansen - 2d ed - New York : McGraw-Hill, 1956 - 559 p.: illus. 24 cm. - Harvard Business School case books . - Harvard Business School case books .

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCR 1956

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