Readings in marketing /
McNair, Malcolm P. 1894-1985.
Readings in marketing / by Malcolm P. McNair and Harry L. Hansen. - New York, McGraw-Hill, 1949. - xi,769 p.: ill. 24cm. - Harvard problem books . - Harvard problem books. .
"Planned to accompany and supplement the [editor's] case book, Problems in marketing."
Marketing.
658.8 / MCR 1949
Readings in marketing / by Malcolm P. McNair and Harry L. Hansen. - New York, McGraw-Hill, 1949. - xi,769 p.: ill. 24cm. - Harvard problem books . - Harvard problem books. .
"Planned to accompany and supplement the [editor's] case book, Problems in marketing."
Marketing.
658.8 / MCR 1949