Dynamic management in marketing /
Alexander, Ralph S. 1893-1985.
Dynamic management in marketing / by Ralph S. Alexander and Thomas L. Berg. - Homewood, Ill. : R.D. Irwin, 1965. - xiv, 723 p. illus. 24 cm.
Bibliography: p. 675-701.
Marketing.
658.8 / ALD 1965
Dynamic management in marketing / by Ralph S. Alexander and Thomas L. Berg. - Homewood, Ill. : R.D. Irwin, 1965. - xiv, 723 p. illus. 24 cm.
Bibliography: p. 675-701.
Marketing.
658.8 / ALD 1965