Managerial marketing : perspectives and viewpoints a source book /
Lazer, William,
Managerial marketing : perspectives and viewpoints a source book / [by] William Lazer [and] Eugene J. Kelley. - Rev. ed. - Homewood, Ill.: R. D. Irwin, 1962. - 717 p.: illus. 24 cm.
Authors' names in reverse order in earlier edition.
Marketing--Management.
658.8 / LAM 1964
Managerial marketing : perspectives and viewpoints a source book / [by] William Lazer [and] Eugene J. Kelley. - Rev. ed. - Homewood, Ill.: R. D. Irwin, 1962. - 717 p.: illus. 24 cm.
Authors' names in reverse order in earlier edition.
Marketing--Management.
658.8 / LAM 1964