Marketing management and administrative action /
Britt, Steuart Henderson, 1907-
Marketing management and administrative action / Steuart Henderson Britt and Harper W. Boyd, Jr. - Fourth edition International Student edition - Tokyo : McGraw-Hill , 1978. - xii, 466 p. : ill. ; 23 cm.
Includes bibliographical references. and index
0070079234
Marketing--Management.
658.8 / BRM 1978
Marketing management and administrative action / Steuart Henderson Britt and Harper W. Boyd, Jr. - Fourth edition International Student edition - Tokyo : McGraw-Hill , 1978. - xii, 466 p. : ill. ; 23 cm.
Includes bibliographical references. and index
0070079234
Marketing--Management.
658.8 / BRM 1978