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Basic marketing; programmed text and cases /

Raymond, Robert S.

Basic marketing; programmed text and cases / Robert S. Raymond. - Cleveland : World Pub. Co., c1967. - ix, 336 p.: illus., 24 cm.

Subjects--Topical Terms:
Marketing--Programmed instruction.
Marketing--Case studies.

Dewey Class. No.: 658.8 / RAB 1967

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