The Great writings in marketing : selected readings together with the authors' own retrospective commentaries /
Thompson, Howard Arthur, 1931-
The Great writings in marketing : selected readings together with the authors' own retrospective commentaries / Howard A. Thompson. - 2d ed. - Tulsa, Okla. : PennWell Pub. Co., c1981. - xiii, 682 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
Marketing.
658.8 / THG 1981
The Great writings in marketing : selected readings together with the authors' own retrospective commentaries / Howard A. Thompson. - 2d ed. - Tulsa, Okla. : PennWell Pub. Co., c1981. - xiii, 682 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
Marketing.
658.8 / THG 1981