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Cross-cultural business behavior : marketing, negotiating and managing across cultures /

Gesteland, Richard R.

Cross-cultural business behavior : marketing, negotiating and managing across cultures / Richard R. Gesteland. - 1st ed. - New Delhi : Viva Books Private Lit. 2000 - 282 p. ; 24 cm.

Includes index

ISBN: 817649156x 8716133331

Subjects--Topical Terms:
Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.

Dewey Class. No.: 395.52 / GEC 2000

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