Marketing Management : Planning,Implementation & Control /
Ramaswamy, V S
Marketing Management : Planning,Implementation & Control / V S Ramaswamy; S Namakumari - 3rd ed. - Delhi : Macmillan, c2002 [Reprinted 2006] - xxxv, 746 p. : ill. ; 28 cm.
Includes Index.
0333937198
Marketing -- Management--India
658.8954 / RAM 2006
Marketing Management : Planning,Implementation & Control / V S Ramaswamy; S Namakumari - 3rd ed. - Delhi : Macmillan, c2002 [Reprinted 2006] - xxxv, 746 p. : ill. ; 28 cm.
Includes Index.
0333937198
Marketing -- Management--India
658.8954 / RAM 2006