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Advertising management : selected readings /

Advertising management : selected readings / Harper W. Boyd and Joseph W. Newman. - Homewood, Ill. : R. D. Irwin, c1965 [reprinted 1972] - xi, 569 p. : ill. ; 24 cm.

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / ADV 1972

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