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Marketing research pays off : forty case histories of profitable consumer and industrial marketing research /

Marketing research pays off : forty case histories of profitable consumer and industrial marketing research / Edited by Henry Brenner. - Pleasantville, N.Y. : Printers' Ink Books, c1955. - xi, 372p. : ill. ; 21cm.

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / MAR 1955

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