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The economics of advertising /

Schmalensee, Richard.

The economics of advertising / Richard Schmalensee - Amsterdam : North-Holland, 1972 [ Second printing 1975 ] - xiii, 312 p. ; 23 cm - Contributions to economic analysis ; 80 . - Contributions to economic analysis ; 80 .

Bibliography: p. 291-301

ISBN: 0444103902

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / SCE 1975

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