Marketing research : an applied approach /
Kinnear, Thomas C. 1943-
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor and Sebastian S. Kresge. - Internatinal student ed. - New York : McGraw-Hill, c1979. - xvi, 656 p. : ill. ; 25 cm - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographies and indexes.
0070347417
Marketing research
Marketing--Management
658.83 / KIM 1979
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor and Sebastian S. Kresge. - Internatinal student ed. - New York : McGraw-Hill, c1979. - xvi, 656 p. : ill. ; 25 cm - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographies and indexes.
0070347417
Marketing research
Marketing--Management
658.83 / KIM 1979