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Creative strategy in advertising /

Jewler, A. Jerome.

Creative strategy in advertising / A. Jerome Jewler. - 2nd ed. - Belmont, Calif. : Wadsworth, c1985. - xvi, 304 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. 293-294.

ISBN: 0534038794 (pbk.)

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

Dewey Class. No.: 659.132 / JEC 1985

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