The moving target : what every marketer should know about women /
Bartos, Rena.
The moving target : what every marketer should know about women / Rena Bartos. - New York : Free Press, c1982. - xii, 304 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0029017009
Women consumers--United States.
Women--Employment--United States.
Women in advertising.
658.8348 / BAM 1982
The moving target : what every marketer should know about women / Rena Bartos. - New York : Free Press, c1982. - xii, 304 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0029017009
Women consumers--United States.
Women--Employment--United States.
Women in advertising.
658.8348 / BAM 1982